News of the impending Apple/Beats acquisition has been bubbling over these past couple of days, but have you ever stopped to wonder what Monster Products must be thinking about it? After all, Monster was instrumental in building the Beats by Dr. Dre brand, having only recently parted ways. Well, the company’s head Monster, Noel Lee, has finally made an official statement regarding his thoughts on the acquisition. Read on for his full statement.
Statement from Noel Lee Regarding the Reported Apple/Beats acquisition
We are very excited for our friends at Beats to have achieved such an incredible valuation for the company Monster started. For the first 5 years, until 2013, Monster was Beats, having developed, engineered, and distributed all of the Beats products. We wish we could have partnered with companies like Apple and enjoyed some of the fruits of our labor, but our license with Beats ended with the purchase of Beats by HTC. Monster, by contract, had to turn over all of the IP and manufacturing in 2013. However, the reported Apple acquisition reflects on the potential valuation of Monster — as we have developed many new and advanced products that are appearing on the market now. The potential Beats Apple deal is an inspiration and reflects the high potential for Monster, and for us to continue to seek out our own partnerships and collaborations.
Time will tell. As for Monster, we have become a platform for creativity, innovation and collaboration. Our partnerships range from luxury with Lamborghini and Hublot to lifestyle products with adidas Originals to introduced during the upcoming World Cup, and the stunning 24K™ headphone evangelized by hip hop artist Meek Mill. Our sports collaborations include the UFC, the World Poker Tournament, World Series of Poker, as well as Caesars entertainment.
We have moved on to very advanced headphone technologies called Pure Monster Sound™ that bring the listeners closer to the music. These technologies are incorporated in our DNA™, Ntunes™, iSport®, Diamondz™ and Inspiration™ headphones that target even a wider audience, as well as exciting new products like Superstar™, the world’s smallest audiophile speaker, and PowerCard™, the credit card sized super charger for phones and tablets. Please check out these new products at Monsterproducts.com.
The future is bright for music, streaming or otherwise. I want to thank Jimmy and Dre for pioneering the way in marketing and Beats Music, and putting a spotlight to the value of companies in our space. We will find the collaborations and opportunities that will change the game once again.