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Jawbone UP24 Gets 3 New Colors for Spring

IMG_2521 (1)When you’re making a fitness tracker, you’re also making a fashion accessory. So, it helps to put a lot of different choices out there, which is exactly what Jawbone is doing. They’re celebrating the coming return of summer – and maybe Mother’s Day and Father’s Day – with three new colors for their UP24 fitness tracker, along with a new charity drive.

The UP24 – and they mean it with the ’24’ part – is a solid fitness tracker released last year, and, along with the UP 3.0 app, helps keep track of your fitness, nutrition, and sleep. At release, the UP24 was only available in onyx and persimmon – Jawbone is now adding pink coral, navy, and lemon-lime to the mix, apparently for Mother’s Day, Father’s Day, and summer, respectively.

Speaking of Mother’s Day, Jawbone is also starting a new charity drive. They’ll donate $15 from every UP24 sale to Every Mother Counts, which helps give assistance to women from pregnancy to childbirth, keeping mothers-to-be safe and healthy in the process.

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