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Withings Activité is the Rolex of Wearables

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Withings may have just shown everyone who is boss when it comes to smart timepieces. But first we need to give credit where it’s due – to that effect, Withings has been in the “smart” game for some time now. They were actually creating smart health devices before there was Fitbit and every other Joe fitness tracker device. Withings introduced smart scales and fitness apps all the way back in 2009!

Well Withings is back, not that they ever went away, and they have just debuted the fashion-forward activity tracker Withings Activité. Nina Garcia was on hand in New York City to help Withings debut this new life accessory – which is apropos given her background in fashion and design. Withings Activité is a luxurious Swiss analogue watch. In a word, it’s simply stunning.

That said, we will acknowledge that the watch does look very similar to the Moto 360. In any case, the watchcase is made of stainless steel with unbreakable sapphire glass which also boasts touch screen features to navigate between modes. The leather strap is similar to something you might find at Hermes and is both interchangeable and includes an additional band that is plastic for more outdoorsy activities.

The difference being between Motorola’s upcoming smart watch however, is simply that this watch looks and behaves like a timepiece you would purchase at Tourneau. The classic round face of the watch features two hand dials, one showing the time, and the other showcasing the progress of your activity – whether it be sleeping or walking.

But one of the most impressive features of the Activité, is the fact it will last one whole year on a single battery. Furthermore, it gets its power from a cell battery, like many watches do today. There is no USB charging or going dead after several hours of use. It also looks and feels like an ordinary adult watch. All of the technology inside the watch is brought to life via an App that logs your daily activity.

Unfortunately, besides its long battery life and haute‐couture appeal, Withings Activité is very expensive. When it launches in the Fall, it will retail for $390. So this isn’t a toy with big LED numbers, but it is a sophisticated timepiece that offers both beauty and brains.