The fashionista of the wearable tech world is getting a brand new color in time for the 4th of July. The Misfit Shine, a pendant that doubles as a fitness and sleep tracker (or vice versa) is getting a Coca-Cola Red paint job.
So, first, let’s all take a moment to enjoy the irony of Coca-Cola partnering with a company that makes fitness trackers. With that out of the way, we can actually enjoy the red Shine, which looks about as snazzy as the Shine is always supposed to look. The Shine is nothing if not a looker, after all.
The Coca-Cola Red Shine actually isn’t new—it’s been available through MyCokeRewards since last year. Now, enjoy the irony of getting a personal fitness device as a reward for drinking Coke regularly. Delicious.
Anyway, this is the first time the Coca-Cola Red Shine has been made available to everyone through Misfit’s website. This way, you can get one by paying $100, instead of having to drink a bunch of Coke. Like the regular Shine, the red version can fit into Misfit’s lineup of sport and fashion wristbands and necklaces.