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Katy Perry Partners with Staples On New Back to School Campaign

Almost seems a little cruel to be talking about back-to-school shopping already, but maybe Katy Perry can be the spoonful of sugar that helps the medicine go down. She’s partnering up with Staples for the Make Roar Happen sweepstakes, along with a charity drive for schools.

How do you enter the sweepstakes? Shop at Staples! Receipts will have codes that you can redeem for multiple entries to win tickets to a Katy Perry concert in a tour stop of your choice. The grand prize is a meet-and-greet with Perry at her Los Angeles show (at the Staples Center, of course!), but you’ll have to do a little more work to win that one. Katy Perry wants to hear you roar about your school or your favorite teacher. Creating a 30-second spot for education or your beloved teacher will get you an entry—you don’t actually have to roar, but it probably wouldn’t hurt.

Staples is also giving $1 million to DonorsChoose.org, which helps teachers buy school supplies for their students to use. They’ll also be asking for $1 donations at the checkout line for the same cause. To get you into the checkout line, Staples is rolling out three ways to save money by frequenting their establishment. That includes weekly deals, a handy checklist of cheap, essential school supplies, and their 110% price match guarantee. For the latter, Staples will match any price match anyone, including Amazon, and knock off 10% of the price difference, for good measure.

Press Release