Now that smartwatches (and wearables in general) are officially a trend, everyone’s out to get a piece of the pie. That includes GUESS, which just announced a new partnership with Martian watches to develop new, fashionable smartwatches for 2015.
GUESS will be providing the fashion expertise in the partnership, but that doesn’t mean Martian doesn’t know a thing or two about making wrist-worn technology look good. The Martian Notifier went in a very direction than most smartwatches, opting to make an analog watch with smart features, rather than a radically different-looking smartwatch like a Galaxy Gear. It’s probably a solid angle to take, because the functionality of smartwatches isn’t something that altogether calls for a new class of devices. If a classic wristwatch can get notifications and music control, a lot of people are probably going to spring for that.
Of course, fashionable smartwatches are by no means a new thing, either. GUESS and Martian are going to have their work cut out for them if they want to compete in what is quickly becoming a saturated market. We’ll see what they come up with next year.