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Amazon Says July 15th Sales Will Be Better Than Black Friday

Better cordon off a good-sized block of time on Wednesday, July 15, because Amazon is about to make it the biggest shopping day of the year. That’s what they’re saying about Prime Day, a celebration of Amazon’s 20th anniversary this month. Amazon is talking a big game, too, saying the deals will blow away what Black Friday usually offers. Bold claims.

There’s one giant caveat to Prime Day, though, and it’s in the name — you have to be an Amazon Prime member to get the deals, although Amazon would definitely like to remind you that you can sign up for a 30-day free trial of Prime, which they’d love for you to subscribe to afterwards. If you are already a subscriber or plan to get in on the free trial, get ready for one stressful 24-hour sale. Amazon is promising lightning deals, some of which will appear every ten minutes starting at midnight on July 15. That’s in addition to all-day deals on who knows what. Anyway, when I said cordon off a good-sized block of time, I meant the whole day. Get a lot of caffeine ready, because this is going to be a shopping gauntlet.

Deals will span all categories and will be available to Prime subscribers in the United States, the United Kingdom, Spain, Japan, Germany, Italy, France, Canada, and Australia. You can set up your free trial of Amazon Prime now and still feel free to opt out once the month is up (although Amazon is likely hoping that Prime Day will drive up subscription numbers). Whatever you do, it sounds like it’ll be worth it to get in on this sale if it comes even close to matching the hype.

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