#ItCanWait VR App Teaches Drivers a Lesson + Win the Samsung Galaxy S6 Active!

Probably should be implied, but no harm in being explicit — AT&T’s ‘It Can Wait’ program, initiated to warn against the dangers of texting and driving, is expanding its message to include all smartphone use. If there’s anyone who thinks texting and driving is bad but taking selfies while driving is OK, AT&T would like to disabuse them of the notion.

This is the fifth year of ‘It Can Wait’, which hits the road during the summer to spread its message and show the dangers of distracted driving with a simulator. This year, the simulator is also getting a refresh — it’s going VR with the help of Google Cardboard and Samsung Gear VR. AT&T now has an iOS and Android app that works with Google Cardboard, opening up their simulator to those who don’t live close to their tour stops — although I’m not sure VR adoption has been all that high yet. If you don’t have cardboard, it’s a big tour this year — AT&T will be stopping by over 100 cities this year using Gear VR and Bose QuietComfort 25 headphones as the simulation rig.


Like years past, the simulation shows how dangerous distracted driving is, pointing out the things you miss on the road and how delayed reaction time is in an emergency situation. AT&T has also partnered with BBDO to create three new 30-second ads that show the grim aftermath of an accident before showing how it was caused by distracted driving related to smartphone use.

Despite five years of ‘It Can Wait’, a recent survey found that seven out of ten people use their smartphone while driving — good on AT&T for being tenacious enough to keep rolling that ball up the hill. We’re here to help them get the word out this year by giving away a Samsung Galaxy S6 Active, along with a Google Cardboard headset that you can use to check out AT&T’s new VR simulator for yourself — just don’t use it while you’re driving!

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  1. It’s important because it’s distracting, and they need to pay attention to what’s on the road, and not make themselves a danger to everyone around them.

  2. Its important to stay off your phone because nothing is worth risking the lives of others and yourself!

  3. It’s important people stay off their phone while driving, so they can focus on the road, and drive safer.

  4. There are so many accident just because of the cellphone uses alone. That’s why.

  5. Being alert is so important while driving…you have mere seconds to avoid an accident, and by watching the road, and NOT your phone, you could save yourself and others!

  6. Drivers need to focus on the road for their safety and to avoid risking their lives and of others.

  7. You need to keep your eyes on the road and being on the phone is a distraction from whats going on the road.

  8. It’s important for people to stay off their phones so that they can stop rear-ending me and putting me out of work for 6-8 months with back and neck injuries… seriously cut it out.

  9. Just being in heavy traffic can be harrowing enough, we don’t need any distractions in the mix. It’s very important to keep the phone down during driving.

  10. We’re losing too many lives because people feel the need to send a text message or take a selfie while behind the wheel. Two seconds is all it takes for things to go very badly. It can wait! We all need to just keep our eyes on the road.

  11. It’s so important to stay off your phone while driving! You’re risking your life and everyone around you! A text is never that important! It can’t wait!

  12. I think that it is important for people to stay off their phone when they are driving because it is dangerous to drive distracted and could cause an accident in which they might get hurt or kill someone or themselves and that is just not worth it!

  13. so a accident is not caused its better just to answer all phone calls when stoped and ready to get out of car

  14. Because there are already too many terrible drivers out there, we don’t need them getting distracted also!!

  15. I Think It Is Important For Drivers To Focus 100% On The Road While Driving, Distractions Are Very Dangerous.

  16. Because they need to focus on driving and be aware of what is going on around them so they don’t cause accidents.

  17. I think it’s important because you become distracted and don’t stay focused on the task of driving. You need to stay aware what is happening on the road. Not your cellphone. It can wait!

  18. It’s important for people stay off their phone when they are driving because it’s very distracting and can be deadly.

  19. They need to pay attention to the roads! Too many horrific accidents due to not paying attention!

  20. I think it important to keep people from texting so they don’t end up hurt or hurting someone else. It would be a shame to ruin a life for something that really can wait.

  21. People who text/talk while driving are so infuriating. You need to pay attention 100% of the time. My question is this “Is that call/text worth hurting yourself or someone else?”

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