Probably should be implied, but no harm in being explicit — AT&T’s ‘It Can Wait’ program, initiated to warn against the dangers of texting and driving, is expanding its message to include all smartphone use. If there’s anyone who thinks texting and driving is bad but taking selfies while driving is OK, AT&T would like to disabuse them of the notion.
This is the fifth year of ‘It Can Wait’, which hits the road during the summer to spread its message and show the dangers of distracted driving with a simulator. This year, the simulator is also getting a refresh — it’s going VR with the help of Google Cardboard and Samsung Gear VR. AT&T now has an iOS and Android app that works with Google Cardboard, opening up their simulator to those who don’t live close to their tour stops — although I’m not sure VR adoption has been all that high yet. If you don’t have cardboard, it’s a big tour this year — AT&T will be stopping by over 100 cities this year using Gear VR and Bose QuietComfort 25 headphones as the simulation rig.
Like years past, the simulation shows how dangerous distracted driving is, pointing out the things you miss on the road and how delayed reaction time is in an emergency situation. AT&T has also partnered with BBDO to create three new 30-second ads that show the grim aftermath of an accident before showing how it was caused by distracted driving related to smartphone use.
Despite five years of ‘It Can Wait’, a recent survey found that seven out of ten people use their smartphone while driving — good on AT&T for being tenacious enough to keep rolling that ball up the hill. We’re here to help them get the word out this year by giving away a Samsung Galaxy S6 Active, along with a Google Cardboard headset that you can use to check out AT&T’s new VR simulator for yourself — just don’t use it while you’re driving!