When we were celebrating Back to the Future Day last month, we had stern words for Pepsi’s release of Pepsi Perfect in time for October 21. Specifically, those words were “forced” repeated three times. So, it’s only right that this cheapest of cash-ins went awry — Pepsi Perfect bottles were supposed to go on sale at the stroke of midnight on October 21, but a mishap resulted in the bottles going on sale early, selling out before most people expected to be able to buy them. Because Pepsi doesn’t have an in with Doc Brown, they took a mulligan and did a re-release today.
Like the October 21 release, 6,500 bottles of Pepsi Perfect, which may or may not be different from regular Pepsi, were sold this morning, and are unsurprisingly already gone as collectors swooped in, as they do with limited edition releases. The bottles, made to look exactly like the Pepsi Perfect bottles in Marty McFly’s 2015, sold for $20.15 (sigh) each, cementing Pepsi Perfect as the poster child of the corporate try-hardism that the Back to the Future films failed to accurately predict.
Anyway, Pepsi Perfect is all gone now, relegated to collector’s shelves and possibly the recycling bins of a few people who just wanted to spend a little bit extra on a bottle of Pepsi. We’ll never see the likes of it again, unless Back to the Future 4 gets made for the purpose of creating another one of these mass-marketing days in the not-so-far-off future. Maybe I shouldn’t be giving anyone any ideas.