Incipio has been making big moves lately. Last year they acquired Incase, and this week they’re adding another big lifestyle brand to their portfolio — Skullcandy. Incipio announced today that they’ve acquired the headphone brand for $177 million.
The cash purchase is not Incipio’s first foray into audio — they also own Braven and Astro Gaming, which are known for rugged Bluetooth speakers and gaming headsets, respectively. But, it’s the first time they’ve bought into lifestyle headphones, and it’s a move that seems to make sense for the company. Incipio has licensing agreements the likes of Kate Spade, Rebecca Minkoff, Tumi, Trina Turk, and House of Harlow, among others — it’s likely we’ll see some of those names on Skullcandy headphones before too long, and we’re always down for more designer tech.
As per usual with Incipio, the Skullcandy name will be kept around. Incipio has done a pretty good job of picking and choosing acquisitions to create a varied portfolio with brands that don’t compete directly with each other — besides their audio brands, they own Tavik for backpacks, ClamCase for iPad cases, and Incase for iPhone accessories. They’re usually content to leave well enough alone with their acquisitions, and the strategy is serving them well.
Skullcandy has a pretty strong retail presence that has given it longevity in an increasingly difficult headphone market. Most of Incipio’s brands thrive on that same presence — if you hit the electronics aisles at Target, you know you’re going to see some of these brands — so we’re thinking this acquisition should prove to be fruitful for all involved. But seriously, when are we getting those Kate Spade headphones?