Incipio has been on a tear the last couple of years. We’re not just talking about their excellent mobile device cases, either — they acquired Apple accessory specialist Incase last September and snapped up Skullcandy in June for $177 million. The shopping spree continues, as late last week the company announced that they would be acquiring longtime accessory maker Griffin for an undisclosed sum.
It’s an interesting acquisition for Incipio. While Incase filled the Apple aesthetic niche and Skullcandy provided an entry to lifestyle headphones, there seems to be a little more overlap with what Griffin and Incipio’s stable of brands already do. Like the Incipio family, Griffin is a larger company that doesn’t specialize in one category of accessories. But, we’ve heard much less from them following the end of the 30-pin accessory era, although they certainly haven’t gone quiet — they’ve taken their cracks at MacBook and Apple Watch accessories recently.
What they certainly do have is expertise — Griffin was pumping out mobile accessories for as long as the iPhone has been around, and they’ve got a solid supply chain going. After all, neither company is as young as they seem. Griffin has been around since 1992, while Incipio was founded in 1999. Of the acquisition, Incipio founder and CEO Andy Fathollahi said, “Griffin has a 25 year history of designing, manufacturing and distributing iconic mobile accessories. As part of Incipio Group, Griffin strengthens our product development and manufacturing capabilities, complements our existing product lines in rugged cases, power and connectivity, and allows our brands to reach a broader domestic and international audience through enhanced distribution in the business-to-business, enterprise and education verticals.”
It’s a bit drier than Incipio’s other acquisitions, but it represents a potentially huge windfall for Incipio. They’ve made their name on lifestyle products, but it sounds like the Griffin acquisition will be a foot in the door to the enterprise and education markets that Fathollahi alluded to in his statement. If there’s a take-home for the rest of us, I guess it’s this — if you like Incipio products, great, because they’re definitely not going anywhere anytime soon.