Last time we looked into Pokémon wearables, we found a buzzer on a fabric strap. This is a little fancier than a buzzer on a fabric strap. Swiss luxury watchmakers Romain Jerome has worked with The Pokémon Company to create a version of their Moon Invader watch with Pikachu on it. Very few are going to be made, and as we all knew, price is inversely proportional to supply. Big time.
The $20,000 watch is made of titanium, with a yellow vulcanized rubber strap (leather and fabric are options) attached to the case with ball and socket joints. On the face is big ol’ hand-painted Pikachu made of enamel, sitting on top of a black baseplate with lightning bolts sandblasted in. That’s the mileage your 20 Gs gets you. But, if it’s made by a Swiss watchmaker and only 20 of them are being made, I guess they can charge whatever they want.
This isn’t Romain Jerome’s first time raising eyebrows in the luxury watch world. In 2011, the company created some controversy when they released the Titanic DNA watch ahead of the 100th anniversary of the sinking of the RMS Titanic. Those watches were said to contain pieces of rusted metal stripped from the actual wreck, which struck many as disrespectful to the memory of the ship and the victims.
Anyway, the Pikachu watch looks nice, but it’s a no-go for me at $20,000. I’ll hold out for the waterproof Squirtle model.