Super Bowl LI went down yesterday, alongside the some odd million dollar commercials and a very on-point halftime show from Lady Gaga and Intel. We also got to see the continuation of the more recent tradition of at least a few people at the party complaining that the commercials aren’t as good as they used to be. That’s as may be, but we still got some pretty hilarious techie commercials out of it, and we’re always going to be suckers for that!
Wix is a simple website builder that’s been around for a while, so credit to them for doing well enough to get the cash to both buy a Super Bowl spot and hire Jason Statham and new Wonder Woman Gal Godot to star. The duo star as physical manifestations of disruption in the culinary industry, which goes how you might imagine.
As expected, Tostitos turned their idea for a chip bag that can detect alcohol into a Super Bowl PSA about the dangers of drunk driving. The message is central, but the ad also shows the bag in action, which turns a wheel green or red depending on the presence of alcohol on your breath. The bags also have an NFC chip that activates an Uber code.
Kia’s been one of our favorite car companies for their tendency to make cool, high-tech infotainment and safety features available on cheaper vehicles and trims. They’re also commercial pros, and they had another hit advertising the Kia Niro CUV with the help of a well-intentioned, ill-fated Melissa McCarthy. I winced when they brought in the rhinos, rhinos are bad news.