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Fitbit Has a New Tory Burch Bracelet Collection for Spring

The years-long relationship is still going strong.

Back in the early days of companies trying to make wearables look good (it wasn’t that long ago), Fitbit got together with Tory Burch to turn their Flex fitness tracker into a fashion statement. That was in 2014, and since then, the two have collaborated on new bracelets consistently. Last week, they unveiled their 2017 collection for the updated Flex 2, and it includes double-wrap and more colorful metal bracelets.

The bracelets don’t take any risks with the signature Tory Burch design, looking similar in form to what we’ve seen from the partnership before. The most eye-popping new addition is an iridescent color option, blends of bright purples and greens that are available on both the double-wrap and metal hinge bracelets. The double-wrap option is paired with a navy blue leather band, making it a cool sort of midnight colorway.

Otherwise, we’ve got the usual blend of precious colors — the metal hinge bracelets are also available in gold and silver, while the double-wrap bracelet gets black/gold, grey/silver, and samba/gold combinations.

The new looks are nice, but it also helps that the new bracelets are safe for swimming. That’s necessary for something that will be paired with the Flex 2, which is waterproof up to a depth of 50 meters.

The double-wrap and metal hinged bracelets will be available soon for $175 and $195 each. That’s on top of the Fitbit Flex 2 itself (if you don’t already have one), which costs $100.

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