Maybe they were inspired by Beauty and the Beast — today, Apple announced a gorgeous new red color for the iPhone 7. As usual, the bright red colorway comes courtesy of (PRODUCT) RED, an organization that raises money for the Global Fund for AIDS research.
The red iPhone has captured our attention, but Apple had some iPad and app news today, as well. First, a name change — the iPad Air is now simply the iPad again, remaining a middle option between the iPad Mini and the iPad Pro. With the MacBook Air going by the wayside as of the new MacBook Pro announcement, it seems Apple has decided they don’t like air anymore.
The iPad is also getting an update, getting the newer A9 processor — no changes otherwise. The A9X remains exclusive to the iPad Pro in Apple’s family of tablets, securing it as the top option. Starting March 24, the new iPad will come in silver, gold, and grey, and will start at $330 for the 32 GB Wi-Fi-only model and $460 for the 32 GB Wi-Fi/LTE model. The iPad Mini will get a bump in storage for the same price, with the 128 GB model retailing for $400 and $530 for Wi-Fi and Wi-Fi/LTE.
Apple also introduced the Clips app, which is a bit like Snapchat and Instagram Stories. Series of pictures can be put together in a slideshow and touched up with a bunch of fun filters and effects. The new wrinkle is voice recognition for captions — you can simply speak your caption and the phone will recognize it and get it on screen.
But yeah, enough about all that. That red iPhone 7 is hot, and you might want to get your hands on one. To our knowledge, it’s the first iPhone of its kind — Apple worked with (PRODUCT) RED a lot back in the heyday of the iPods Touch, Shuffle, and Nano, but we never saw them collaborate on an iPhone. The red color will be available for both the iPhone 7 and iPhone 7 Plus starting March 24, and will only come on the 128 GB and 256 GB models (starting at $750). Also on March 24, we’ll see the iPhone SE get its storage options doubled to 32 GB and 128 GB with no price increase, starting at $400.