,

Starburst Gets to the Point, Will Release Pink-Only Packs of Candy

They know what the people want.

So, remember when Gardetto’s started making bags of only rye chips, because that was all anyone ever wanted to eat out of their snack mix? Others are learning. Starburst has realized what most have known all along — that pink is the best flavor, and it’s not particularly close. This year, they’ll finally cut the nonsense out and start making pink-only packages of Starburst.

It’s been thought through well. Pink is nominally strawberry, but the strawberry part is in small letters on the bag because the real flavor is pink. Next month, you’ll start seeing pink-only sticks and bags in candy aisles across the nation, and you’ll be able to buy all you can handle off Amazon.

Wrigley, the owners of Starburst, are saying that the pink packs will only be available for a limited time. I’m going to be honest, I don’t believe them. As I know very well, those Gardetto’s rye chip bags are still on shelves, and I know I’m not the only one who buys them in quantities I won’t disclose here. The demand for pink is strong — once Starburst opens the tap, they will find it difficult to close.

Via USA Today