Honor, the more youth-oriented branch of Huawei that has found some success in the United States, is looking to build on the momentum they’ve gained in the past couple years. Starting today, they’re going to do that by using what might really be the oldest trick in the marketer’s book — just asking people what they want! Honor users can now sign up for a beta testing program that could get them early access to not only software updates, but possibly tester hardware.
Want to get in on the beta action? It might not be easy. Honor has a beta tester application up on their Facebook page, and they’ll strategically pick users from that pool. Those chosen will get to test drive the latest and greatest before they hit the market, giving feedback that will help to refine those products before they become widely available.
And, speaking of refined products, Honor is also announcing the Honor 8 Pro for Europe. Until now, Honor has been a hip, midrange brand, but now only one of those things is true. The Honor 8 Pro is a bona fide premium phone, with the same Kirin 960 chipset found in the high-end Huawei P10 and Huawei Mate 9, along with a 5.7″ 1440p display. It’ll also have the latest versions of Android and Huawei’s EMUI overlay, which we noted in our Huawei Mate 9 review has been improved significantly in the last year. To top it all off, the phone is getting the same massive 4,000 mAh battery they used in the Mate 9, all but guaranteeing it’ll last well over a day. It’s even moved to an all-metal build, instead of the all-glass build we saw on the regular Honor 8.
Honor is keeping the dual camera array on the back, but they have a new camera feature they’ve developed with GoPro — pictures can be automatically grouped by content and organized into stories — not the Snapchat kind, these will be a little more permanent.
Looks like a pretty good phone, although it’ll be more expensive than the usual Honor phones. It’ll be available in United Kingdom, France, Germany, Italy, Spain, and Switzerland starting today for €550. Will it come to the United States, or does Honor have something better planned? We’re not sure yet, but if you want to know as soon as possible, there’s always that beta program.