The Fujifilm Instax Square SQ10 Instant Camera is On Sale Starting Today

The retro-styled camera can be used to take, edit, and print square photos on the go

Instant photography is in the middle of a resurgence. Polaroid is playing its part, but it’s got a lot of other competitors — perhaps most notably, Fujifilm. The camera company has created a successful line of smartphone photo printers — tiny wireless printers that use zero-ink printing to pump out smartphone photos on the go. But, today they’re taking instant photography back all the way, releasing a new all-in-one camera/editor/printer.

Called the Instax Square SQ10 Instant Camera, the device features a camera, a digital image processor, a 3″ LCD display on the back, and a printer that can hold up to 10 sheets at once. It’s just like an old-school Polaroid camera, but you can use the LCD screen on the back to edit photos and add one of about a dozen filters before you print. Oh, and the picture paper is square (2.4″ x 2.4″), so basically this is like old-school Polaroid crossed with 2012 Instagram.

Fujifilm says the battery will last for about 160 photos, with the internal storage holding about 50 photos. There is a microSD card slot for extra storage, too.

With how throwaway our collection of thousands of digital photos end up being, having physical photos around is roaring back into fashion — it’s no wonder those smartphone printers have been red hot lately. We’ll see if the all-in-one approach can work as well. It’ll be tough — the Fujifilm Instax Square SQ10 Instant Camera is $280, which is a huge ask when you’ve probably already got a smartphone with a camera that’s as good or better than this one.

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