The Museum of Ice Cream, which exists to be ‘grammed, is about to make its third stop. The traveling celebration of all things ice cream appeared in New York City last summer, giant pool of sprinkles and all, before heading to Los Angeles this past spring. Next month, it’s heading up to San Francisco for at least September and October — smart, because that’s the only time of the year San Francisco gets something approaching what could be called warm!
The Museum of Ice Cream is in the process of taking over the old bank building at Market and Grant in downtown San Francisco, and yes, that involves bringing over the pool of sprinkles. On top of that, My/Mo will have a mochi ice cream tasting area, and there will be a Pop Rocks cave that I guess maybe you shouldn’t take soda into. Magical candy gardens and psychedelic rainbow unicorns are also being promised.
As usual, the main purpose of the Museum of Ice Cream (well, besides the ‘grams) will be to showcase local creameries. And hey, I live here now, so I can put on my judging cap! Bi-rite will be represented, because there would’ve been a riot if it wasn’t. They’ll also rotate in the Bay Area’s own CREAM, and they’ll show proper respect for their elders with It’s It. Salt & Straw will be there too, which is fine. However, I am not seeing Mitchell’s or Smitten on this list, which is extremely concerning.
The Museum of Ice Cream will open in San Francisco on September 17 and will be open every day but Tuesday from 11:00 AM to 10:00 PM. And, once again, those tickets will be crushingly expensive — $38 each this time. They already did a presale for American Express Platinum cardholders that sold out yesterday, with tickets available to all American Express cardholders starting today. Tickets will be available to all (they’re only sold online on the museum’s website) starting tomorrow, and I wish you the best of luck getting them — I’ve heard they sell out pretty fast.