If you want the ultimate Lego experience, you’re going to have to go to the company’s hometown. Lego House had its grand opening yesterday in Billund, Denmark, treating Lego fans to a collection of restaurants, play areas, shops, and loads more. Is it a museum? Is it a theme park? We’re not totally sure, but we do know it looks awesome!
From the outside, the enormous Lego House complex looks like 21 Lego bricks stacked on top of each other, with different Lego experiences hiding out in each one. It was designed by architect Bjarke Ingels and his firm BIG, with Ingels really wanting to reflect the joy of building with Lego in the Lego House itself. He also had an idea that Apple recently echoed with their future plans for Apple Stores, tucking away a public area in the center that he hopes will become a bustling town square.
In fact, there’s a large part of Lego House that remains open to everyone, free of charge. Anyone can dive into the play areas — three inside, and nine on rooftop terraces. Naturally, the free areas also include the places where you’ll need to spend money — the Lego store and three restaurants. There’s a fancy high-end restaurant, but the real winner sounds like the one where you’ll have to build what you want to eat out of Lego bricks to place your order. Who says you can’t play with your food?
But, it’s the paid areas where Lego will really be showing off their creativity. For 199 Danish krone (about $31.50), visitors will get a wristband that lets them into the masterpiece gallery, the history collection, and four color-themed zones. The masterpiece gallery shows off Lego sculptures that fans all around the world have made — and we’ve seen some awfully impressive ones in the past. The history collection is the most museum-like part, chronicling Lego’s progression from wooden furniture and toys to the plastic brick powerhouse it is today.
The red, green, blue, and yellow zones are where the real fun is. The red zone is all about free play with (pools and pools of) Lego bricks, while the green zone will let visitors design their own minifigures and direct their own Lego movies — hey, that’s a pretty lucrative gig these days! The blue zone is where visitors will get scientific, playing around with Lego robotics and try to build aerodynamic race cars. The yellow zone has an aquatic theme, with visitors encouraged to build all kinds of sea creatures that will come to life on screen.
At the center of it all is the Tree of Creativity, the ultimate monument to Lego. Standing almost 50 feet tall, this massive tree is built of a staggering 6,316,611 bricks and took the team 24,350 hours to build. It serves as a family tree of sorts, chronicling Lego’s history — each branch supports a play set from a different era with tons of little details to check out.
Anyway, it looks amazing and we really want to go. And as of this week, if you’ve got the time and the cash to fly over to Denmark, you totally can — it’s now open to the public.