Today is Apple’s day, which means that Samsung is going to do everything they can to try to steal their thunder! Being real, nobody is going to steal Apple’s thunder today, but what Samsung CEO DJ Koh just said at a press conference in South Korea is pretty darn interesting, anyway.
Koh took the stage mostly to crow about Galaxy Note 8 preorders, which have been through the roof — with a year off because of the Note 7 disaster and plenty of older Note owners ready to upgrade, Samsung has seen way more interest in their phone than usual.
But, that’s not interesting! Good for Samsung, I guess. What’s getting everyone’s attention today is this nugget — during his speech, Koh said, “We have a plan to adopt a foldable display in our roadmap. We are currently addressing some technological hurdles to commercialize such a device. We will launch a foldable device when we are fully ready, and we are aiming to do so next year.”
That’s really soon! Our guess is that if Samsung manages to pull this off, it’ll be a variant of next year’s Note line — it’s hard to imagine they’d be willing to take a big risk on an unproven technology with their mainstream Galaxy S line. Now that the Note has proved resilient in the face of disaster, we could see Samsung feeling a little more bold about experimentation with that line.
Of course, the big question is why. Well, if it’s done right, it could be a really neat feature. A foldable smartphone could, in theory, have a specially made foldable display that would allow the phone to be opened up into a tablet — you’d get the benefit of a bigger screen for reading and watching videos while still having a device that fits in your pocket.
That alone means Samsung has our attention — now they’ve got a year to actually deliver!