Nothing good can stay. If you like Facebook as it is now, we won’t hold it against you, but for our part, we still have fond memories of the time when Facebook was just about seeing what our friends were up to. The changes were subtle. Over time, Facebook created the news feed, made it easy for brands to create their own pages, and introduced ads. The most momentous change? Instead of seeing posts chronologically, Facebook created the all-seeing, all-powerful algorithm — the inscrutable machine that decides what you see and what you don’t. No longer would posts appear chronologically, leading to many of us realizing that we were seeing more of ads and brands and less of what our friends were up to.
So it goes when an internet-based company needs to start making lots of money. Well, Instagram has been a part of Facebook for a while, and now it’s slowly sliding down that same slope. Instagram is about to make a big change at the start of the new year, adding recommended posts from accounts you don’t already follow in your feed. It’s going to be a big change, so we’re going to break down what it might mean for you.