Is there anything this guy won’t try to do? You’ve heard about his exploits with electric cars, renewable energy, and building rockets (someday for Mars) — now, Elon Musk is taking on what without joking might be his most daunting challenge yet. Elon Musk wants to solve Los Angeles traffic.
He’s doing it with yet another new venture called The Boring Company, which he founded late last year. It’s more than just a cute name — turns out, there’s a very good reason it’s called The Boring Company, and it has nothing to do with the feeling one gets when stuck in pit of despair that is 5:00 Los Angeles freeway traffic.