Amazon is known for many things, but increasing prices isn’t one of them. The company is usually content to keep the price of its subscriptions and hardware low to get users hooked, but that’s not what’s going down today. Amazon has announced that the monthly cost of Amazon Prime will go up to $12.99 from $10.99 and to $6.49 from $5.49 for students.
But, your two-day shipping might not get more expensive. If you pay the $99 per year membership fee, that won’t be changing. It’s only Amazon’s more recent monthly offering that will be increasing in price — a little rough considering that option was introduced specifically for people who find it difficult to pay a lot of money up front.
Monthly subscribers will now have to spend $155.88 per year instead of $131.88, which tells you that more than just raising more money, this could be a ploy on Amazon’s part to encourage people to make long-term commitments to Prime. Why? Well, we can guess a few reasons.