Did you know personal brands tend to last longer than companies? Personal branding really is an art, and the Kardashians have seriously mastered it. Clothing, multiple television series, makeup, product lines, you name it the Kardashians have skillfully skyrocketed to the top.
Whether you love them or hate them, you have to admit the Kardashians are arguably one of the most successful and self made families around. They make millions on millions a year (you can check out just how much here), and there really is a lot you can learn from them to emulate their success. Check out our business tips you can learn from the Kardashians below.
Success can be defined in different ways, and I think it greatly depends on who you ask. One thing is for certain though, success isn’t selfish, and the Kardashians aren’t either. This family has included each other on their path to success, and that’s something you can learn from.
Cooperating and working with other people is a big key to succeeding; nobody can go at it alone. One person can’t handle every single it takes to make a company, or personal brand, successful. There just aren’t enough hours in the day!
The Kardashians inspired one another and push one another to succeed, and surrounding yourself with like minded people will help you do the same. You are who you surround yourself with, and if you pick people as motivated as you are on the path to success it will pay off!
The Kardashians really excel at challenging industry standards, or taking them and throwing them completely out the window. Both tactics are effective, because you shouldn’t let the rules define you and what you do. Refuse to play by the rules!
Khloe Kardashian has been a real example of challenging industry standards with the launch of her denim brand Good American. Good American includes denim sizes that many companies bypass entirely, and Khloe capitalized on this. Through including plus sizes, Khloe went after a fast growing, and underserved, market.
Additionally, her brand message of fashion should be made to fit women (not the other way around) rocks the fashion industry to the core and also strives to include women of all shapes and sizes!
Kylie Jenner takes tons of selfies while wearing and promoting her cosmetics line. Kim, Khloe, and Kourtney have sponsorship deals to promote brands and products in their everyday lives and on Instagram. Kim is a serious business babe and never misses a photo shoot or business meeting (you can frequently see this on Keeping Up With The Kardashians). Everything is a business opportunity; all you need to do is discover that!
Kris Jenner is the queen when it comes to making everything business. She skillfully leverages all her daughters into business deals and opportunities, and she pretty much manages all of them too. She’s definitely talented at seeing a business opportunity (even if it is not so obvious) and capitalizing on it. Sometimes, you really just need to be creative when looking at what you can make money on!
It’s important to own what you do, and work it too! One thing the Kardashian ladies excel at is owning what they do, no matter what. They definitely face a lot of controversy, and that’s enough to break most people down and keep them from trying to push forward and succeed.
Even when you see one of the Kardashians on their show talk about someone or something that hurts them, they always find a way to push through and keep going. They rarely dwell on haters or things that bring them down.
Leverage Your Success
Leveraging your success is the key to building and expanding on your success. The Kardashians have proved this through their clothing brands, multiple television series, makeup, and product lines. Let’s take a look at how Kim Kardashian specifically has leveraged her successes.
Kim leveraged her, ahem, tape, into quite a social media following. She then turned around and used her social media following to get attention from the media, which she then capitalized on by turning that media attention into a hit TV show. She leveraged her celebrity status to get deals and partnerships with very important global brands.
Kim has partnered with other successful people such as Brian Lee of Legalzoom to create Shoedazzle. She partnered with Billionaire Pascal Mouwad to create Belle Noel jewelry. She’s great at utilizing partnerships with other successful people to build upon her success.