Full disclosure: my eyes glaze over whenever I start hearing about Super Bowl commercials. The silver lining? Some of those ads always end up being new trailers for some of the most anticipated movies of the year, and 2018 has a lot of exciting ones coming up — including one particular Star Wars story that has been shrouded in mystery for some not-so-good reasons. Here are the ones that got our attention!
It’s not been easy getting Solo to theaters. The story about a young Han Solo was hit was a director change late in production (prompting reshoots with new director Ron Howard), rumors about the performance of lead actor Alden Ehrenreich, and Disney quietly preparing for a box office bomb. The fact that we’d seen so little of the movie with just a few months left until its May 25 release made a lot of us concerned that Disney’s fears were founded, but the teaser that aired during the Super Bowl helped allay some of those fears. Combined with the full trailer released today, it looks like we’ve got a young Han Solo (mostly) full of confidence, Donald Glover looking great as young Lando, and a much cleaner Millennium Falcon than we’re used to seeing!
The first full trailer for Infinity War arrived late last year, meaning enough time has passed to where we’re starting to look for the proper trailer sequel (welcome to 2018). That’s not exactly what we got during the Super Bowl — the 30-second spot was seen by many as underwhelming, and we kind of agree. And yes, judging trailers has been normalized. Expect them to be regularly rated and reviewed by 2020.
Bright aside, Netflix is still not a conventional way for a major feature film to be released. So, it’s no surprised that Netflix decided not to go the conventional route with their advertising, either. The most shocking part is that the sale to Netflix of The Cloverfield Paradox, the third installment in J.J. Abrams’s monster series, was largely kept under wraps. Well, that was almost the most shocking part. A little more shocking was that at the end of the movie’s Super Bowl trailer, we found out that the entire movie would be on Netflix that very night. Indeed it was, and it’s already getting — well, not very good reviews.
The second installment of the Jurassic World series sees the dinosaurs coming off Isla Nublar — some people are trying to save them from a volcano, others are trying (and apparently succeeding) to do horrifying science things to them. It looks a little more horror-tinged than Jurassic World, with some shots making the movie look like it has Alien-like aspirations. That’s all fine and good, but the slowed down Jurassic Park theme, really? The worst movie trailer trend keeps marching on, and there’s no end in sight.
Want to know how you can tell an actor has taken over Hollywood in 2018? If he can get a lead role in a movie totally unaffiliated with any pre-existing franchise, and that movie gets as big of a budget and as much media coverage as any hyped-up franchise film, that actor has made it in the biggest way. That guy right now is Dwayne Johnson — fresh off the Jumanji reboot, he’s playing a security expert with a family and a prosthetic leg. He wants to take on the job of securing the world’s tallest building, and it appears all involved learn very quickly about the myriad challenges such a building presents. Looks exciting, and it looks like everyone’s going to see it because The Rock is in it.
This is (checks Wikipedia) the sixth film in Tom Cruise’s run of Mission Impossible movies, which started off in (hops back to Wikipedia tab) 1996. Wow! Long time ago. Anyway, this time, people are starting to wonder whether Ethan Hunt is getting sick of having his life risked by higher ups. For his part, Ethan Hunt looks less interested in such philosophical questions and more interested in seeing how many different vehicles he can crash or crash into in the span of a two-hour movie.