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Chip Chick Explains: What Exactly is Ad Tech?

It doesn’t need to be cryptic!

Here at Chip Chick, my whole goal is to provide you all with real, useful information in a way that is easy to understand. We’re in the era of information overload, and it’s unfortunately hard to find things told to you straight up.

I’m doing a new series called Chip Chick Explains, where I tackle some tech that’s generally told in a way that’s, well, way over our heads. You don’t need to be a brainiac to understand ad tech, because I’m about to break it down for you. So, here we go with WTF is ad tech?

WTF is ad tech?

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