I don’t really care if you like Kylie Jenner or if you hate her with a passion, as an entrepreneur there’s actually a LOT you can learn from her, and no you don’t need to be a celeb or beauty guru too to find value in this.
Speed & Adaptability Are Everything
Past successes, brand recognition, trend predictability; none of that actual matters anymore.
It won’t help you continue to acquire customers, grow your company, and increase your revenue in this day and age.
So, what will then?
Your adaptability to the new ways you can reach your customers, your ability to bring them new products and offerings, and the speed in which you can do all this.
Kylie Cosmetics is run pretty lean and employees a small amount of people for a company that has sold over $630 million dollars of products, yet the company easily creates and releases new offerings.
Engage With Your Customers
We’re living in a digital age where it’s beyond easy to connect with your customers via social media, emails, etc.
Find a way to engage, and find a way to ask you customers what they really want in terms of upcoming product launches. Their input matters.
This is something Kylie Cosmetics does better than anyone else in the space.
Leverage Your Social Media Accounts
Speaking of social media, another thing Kylie excels at doing is leveraging her social media accounts to show her customers how to use her products.
She educates her customers on how to get the best results in ways that are easy to follow along with.
You don’t have to have the following Kylie has amassed to do this with your customers!
Adapt To What Your Customers Want
Adapting to what your customers want really goes hand in hand with engaging with them.
The more you ask for their input, the better you will be set up to deliver products they will actually buy.
Kylie actively relies on her customers to help her create new cosmetics, and it’s beyond smart.
Bre is a female millennial go getter residing in New York. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology.
She has held some exciting roles in both fashion as a designer working for brands like Victoria’s Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis.
Today she operates her own luxury label and is also the Chief Chick at Chipchick.com which reaches millions of women each month.
Bre is passionate about keeping women informed of the latest technology trends and products to improve their lifestyle and believes in providing real, useful information and advice to her readers.
Feature image courtesy of Kylie Jenner’s Instagram