Tag: mcdonalds

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    McDonald’s Updates Their McCafe Menu to Be More Like Starbucks

    If you think Starbucks is overpriced, well, there are a lot of other options. But, if you’re looking for an option that is both cheaper and as convenient as Starbucks, McDonald’s is looking more and more like they want to fill that niche. Their in-location coffee station, McCafe, is getting a relaunch of sorts with a […]

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    McDonald’s Might Be Rolling Out Loaded Bacon & Cheese Fries Soon

    After some test runs abroad, the ultimate 2:00 AM drunk snack might be headed to McDonald’s here in the United States. Late last week, multiple outlets started noticing that loaded bacon fries had made their way onto the menus of a few locations across the nation, suggesting that maybe, just maybe, a full rollout is […]

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    McDonald’s and Mindy Kaling Respond to the Burger King Commercial in Their Own Sly Way

    Maybe the Hamburglar will show up Beetlejuice style if Mindy Kaling says ‘McDonald’s’ during those new commercials. Whatever the reason, saying the brand name is a no go — McDonald’s has decided to have some fun with Google searches instead. If there’s one thing that modern-day marketing departments love, it’s analytics. And apparently, analytics have supported […]

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    McDonald’s Is Giving Away Free Bottles of Their Big Mac Special Sauce

    McDonald’s has 10,000 individually numbered bottles of the company secret to give away, but where’s the fun in just handing them out? If you want to try your hand at reverse engineering the exact sauce that makes a Big Mac a Big Mac, you’ll need an iMessage app and the right password. The giveaway will […]

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    McDonald’s Introducing Nutella Sandwiches at McCafés in Italy

    Earlier this year, we mistakenly suggested that McDonald’s was pursuing a more health-conscious strategy after their (ill-fated) attempt at including fitness trackers in Happy Meals and their decision to remove high-fructose corn syrup and artificial preservatives from their menu items. On second thought, it looks like McDonald’s is using the much more tried and questionably true […]

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    McDonald’s Sprints to Recall Fitness Trackers After Reports of Skin Rashes Surface

    When we saw that McDonald’s was putting fitness trackers in Happy Meals, we mentioned that we didn’t know where they came from, only that McDonald’s had them made. Well, wherever they came from, no one involved followed the first rule of wearables — making sure they aren’t toxic to human skin. After widespread complaints about kids […]

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    McDonald’s Gets Into the Olympic Spirit, Puts Fitness Trackers Into Happy Meals

    We’ve seen McDonald’s make pushes toward technology and health recently in an effort to rebrand themselves as a hip, socially aware company that doesn’t primarily exist to inflate obesity rates. Now, they’re doing both — to celebrate the Olympics (and take advantage of their sponsor status), they’ve taken to including fitness trackers instead of toys […]

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    McDonald’s Is Cutting Artificial Preservatives Out Of Their Nuggets

    The sky isn’t falling for McDonald’s, but it’s starting to look a little crooked. Sales have been trending in the wrong direction in recent years, and with more fast food competition, (slowly) falling prices at the grocery store, and the prospect of minimum wage hikes over the next five to six years, it doesn’t look […]

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    Pokémon Go Might Have a Partnership With McDonald’s in the Works

    Pokémon Go is already making obscene amounts of money from in-app purchases, but it looks like that’s only the start. Stories have been coming out left and right about lucky businesses that happened to be the site of a rare Pokémon sighting or a Pokéstop or gym, bringing in loads of potential customers. The marketing potential isn’t lost […]

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    McDonald’s is Giving Away a Golden Chicken McNugget – in Japan

    It’s not every day I get to report on a story that involves Willy Wonka-style marketing and what looks like a Hamburglar knockoff dedicated to McNuggets, so I’m going to go ahead and savor this one. McDonald’s Japan is starting up a new promotion that will result in someone getting a solid gold Chicken McNugget. […]

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    McDonald’s Is Sneaking VR Headsets Into Their Happy Meals

    Since Google Cardboard showed us that pretty much anyone can rig up a VR headset with whatever’s on hand, the VR headset as marketing campaign idea has flourished. We saw Google, Verizon, and ILMxLAB release limited edition cardboard sets along with exclusive VR content related to The Force Awakens in the run up to the […]

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    McDonald’s Happy Meals Are Going To Come With A Free Book

    Well, there’s only so many ways McDonald’s can make Happy Meals palatable to the health-conscious when everyone’s going for the burgers and nuggets. Fortunately, it looks like they’re at least trying to get healthier for the brain — from now until February 15, kids will get books in their Happy Meals. I don’t know that […]