Noticing that there was a void of female influence in the technology blogosphere, Helena started Chip Chick in 2004. A native New Yorker, Helena holds a Masters in Digital Imaging and Design from NYU and she has a background in the interactive and social media fields. Helena has also written for the Huffington Post, Reader’s Digest, and Woman’s Day magazine. In addition, she has been featured on MSNBC, CNBC, ABC News, Wired, People Style & Watch, and in other major news outlets. And when she is not busy testing out new gear, she can be found trotting the globe, looking for the next hot gadget.