Twitter users drink for free at PBR Rock Bar on Twitter Thursdays

The Consumer Electronic conference takes place in Las Vegas every January which means hordes of tired and thirsty international bloggers and writers needing places to recuperate. In a clever bid to boost their social media presence,  PBR RockBar and Grill in Planet Hollywood Casino has created Twitter Thursdays, where fellow Tweeps can DRINK FOR FREE. Yes, I did say drink for free.

In order to qualify for free booze (between 10pm and midnight) you need to follow the PBR RockBar and Grill Twitter account www.twitter.com/PBRrockbar and show this to the hostess on your phone. They’re naturally keen that you then tweet ABOUT your time drinking in the bar, but that’s not a required option.

It’s a clever idea and an innovative way to build a follower base on Twitter as well as hopefully get some great social media content for the brand.