Beats Acquires MOG and Makes the Solo HD Even More Colorful

Beats by Dr. Dre aka Beats Electronics LLC, has been very busy lately. As of yesterday the company acquired MOG’s (Music on the Go) streaming music service. MOG is a subscription based online music service that not only allows users to listen to their online catalog but also read about music as well.  What does this acquisition mean exactly? Well we can only imagine that those digital music files are about to sound a whole lot better when you put a pair of beats on your head.

“We’re thrilled to be joining forces with Beats, a company that’s committed at the highest level to the experience surrounding music delivery; the fit feels perfectly natural,” said MOG CEO, David Hyman. “MOG subscribers can expect continued excellence from the best music service in the market, and we look forward to putting premium music experiences in the hands of millions of music lovers everywhere.”

In other beats by dr. dre related news, it appears that people really like those colorful Beats Studio headphones because now Beats has decided to give the Solo HD a colorful facelift as well. Just like the Studio headphones, the Solo HD’s construction hasn’t changed, but the exterior paint job has.


These colors are not just colorful, but come with colorful names as well: Bubblegum, Grape, Metallic Blue, Smartie Blue, and Sour Apple. Based upon the names of the colors, I think we can all agree on what demographic Beats is looking to attract here. But if the new colors don’t tickle your fancy, there is always still white, black, and Red to choose from. And unfortunately, the one thing that hasn’t changed though is the price, which is still $199.95.