Chip Chick
Last decade, there was a sort of food truck revolution in major cities across the nation, leading to some seriously good eats on wheels if you were lucky enough to live in the right spots. Now, it looks like a new mobile revolution is on the horizon – the fashion truck.
An early example, but by no means the only one, is the Styleliner. The Styleliner is a fashion truck headed by Joey Wolffer, a descendant of the guy who opened up Marks and Spencer in the UK. It got started in 2009, but it’s starting to pick up steam now, touring the nation with plans for a second truck in the future.
The fashions on board are assembled from limited edition or rare pieces from around the globe, which Wolffer and her team curates for the truck. It’s sort of like going to a really swanky swap meet, just on wheels. And, everything’s there – handbags, accessories, jewelry, shoes, and just about anything else that has anything to do with fashion.
You can shop online, too, but where’s the fun in that? If you want to hit the truck itself, the original is in New York City until the 19th from Thursday to Sunday. Thursday and Friday it’ll be at Eately, on 23rd Street between 5th and 6th Avenue. On Saturday and Sunday, it’ll be in the Meatpacking District on Washington Street. From May 22nd to September 1st, it’ll be in the Hamptons from Wednesday to Sunday at the Wolffer Wine Stand. There’s a second truck slated to get rolling later this month in Venice, CA.
