Fitbit Alta Fitness Band Is Their Most Fashionable Fitness Band Yet

On the heels of their Blaze smartwatch, unveiled at CES 2016, Fitbit is announcing their second wearable of 2016 in the Alta. The Alta is light on new features, but that’s not the play here — Fitbit is trying to create a more fashion-forward wearable for its team of designers (and Tory Burch) to play around with, and it looks like they’ve had some success.

At first blush, the Alta is just a sleeker, more refined version of the Fitbit Flex. The unit itself is made of stainless steel and has an OLED touch display that can be used to view fitness stats and the time. Like the Flex, the unit is small and nested into an interchangeable band, with Fitbit likely banking on users seeing the Alta as a seasonal fashion statement in addition to a fitness tracker. They had some pretty terrific band designs for the Flex, so we figure it’s a pretty safe bet that will continue with the Alta.

As for the fitness tracking, there are no surprises. The Alta tracks the basics like steps taken, distance traveled, and calories burned, and can automatically detect what kind of activity you’re engaged in. Sleep tracking is also included, so be warned that this is intended as one of those 24/7 devices, at least if you want to fully realize the value of the Alta. There’s also a little buzzer in there that will give you a vibration for notifications, incoming calls, or when you’ve been sitting for too long. Battery life is estimated at five days.

The Fitbit Alta is available starting today for $130, directly from Fitbit. At launch, there are silicone bands, luxe leather bracelets, and a silver bangle available to pair with the Alta, but you can bet there will be more in the near future. We’ll keep you updated.