Is China The New Frontier in Tech? IFA Is Betting On It

Every year, the IFA trade show in Berlin is the biggest Consumer electronics show in Europe — one that rivals CES in sheer size and attendees. Now the folks over at Messe Berlin are hoping to relocate some of that success to the Asian market. This week, they launched the first ever CE China in Shenzhen. With an exploding population, Shenzhen isn’t just home to the infamous Foxconn factory, but a burgeoning Chinese tech scene as well.

Ribbon cutting at CE China in Shenzhen. Credit: Steve Makris
Ribbon cutting at CE China in Shenzhen. Credit: Steve Makris

The show launched adjacent to to the IFA Global Press Conference in Hong Kong, with over 300 international journalists attending the Global Press Conference and 150 companies showcasing their goods on the CE China show floor in Shenzhen. Everyone from Amazon to Haier to smaller brands could be found at the conference. On the floor, we spotted everything from VR sunglasses to Hello Kitty washing machines, which are both quintessential examples of some of the tech you can find first, or perhaps only in Asia. IFA says that they’re committed to more years of CE China, and that this is not just an experiment.

IFA Global Press Conference 2016 in Hong Kong

As for the upcoming IFA 2016, it is already fully booked, four months before the trade show opens. “Successful markets thrive on innovation, and innovations have held the center stage at IFA Berlin for more than 90 years. This is because IFA is the ideal platform for all manufacturers of consumer and home electronics to present their latest products in the run-up to Christmas, the busiest time of the year when it comes to sales. The course has already been set for success at IFA 2016. As the world’s leading trade show for consumer and home electronics and a very important trade event, the show is set to give the markets a fresh impetus,” explains Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH.

The show is also expanding this year with 10,000 additional square feet of exhibition space for IFA Global Markets. Keep an eye out for our full coverage at IFA beginning September 3.

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