We always see loads of cool stuff at CES, but one of the TVs LG brought to the show this year exceeded the usual lofty expectations. Their 77″ Signature OLED TV W is so thin, mounting it to the wall looks more like applying wallpaper. Being an OLED, being 77″, and being super thin, we figured the price would be pretty savage. We weren’t wrong.
The wallpaper TV went on sale in the United States yesterday for $20,000. That’s a lot! But, it gets you the best of the best in TVs right now. Just getting a 77″ OLED panel explains most of the price — not only do the non-backlit panels offer far better color contrast, they’re very expensive to produce.
But, if LG is going to sell you a panel that expensive, they’re going to make it worth it. The 4K TV supports all HDR standards, including the top-of-the-line Dolby Vision processing. To make the HDR shine, LG’s panel can emit up to 1,000 nits, which is awfully bright — maybe don’t sit too close! The TV can also display 99 percent of the cinematic DCI-P3 color spectrum and runs LG’s WebOS 3.5 smart TV interface.
The TV still comes with an attached soundbar, which is not optional — that’s where all the processing hardware for the television is. Chances are if you’re throwing down $20,000 on a TV, you’re going to build a sound system to match, but for what it’s worth the soundbar comes with Dolby Atmos audio processing.
LG held their launch event at Video and Audio Center in Los Angeles, a high-end retailer made for TVs like this one. If you’re not in Los Angeles and have cash burning a hole through your pocket, no worries — the TV will be available at other electronics retailers, including Best Buy.