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Chicks We Love: An Interview With Kelli Klus Of Swell Skin & Her Advice For Female Entrepreneurs

Welcome to Chicks We Love! Here at Chip Chick, we love inspiring women to follow their business dreams while giving them the tools they need to make it happen.

Chicks We Love is our new series showcasing, well, chicks we can’t help but just love! Get ready to meet some of our favorite exciting female entrepreneurs and hear all about their wisdom for helping you to succeed too.

In this article we caught up with Kelli Klus, Founder of Swell Skin. Kelli built her company in order to bring people natural skincare without the harmful effects of certain ingredients that go into popular products.

Kelli didn’t necessarily start out thinking that being an entrepreneur was for her, but the perfect storm put her on this path and now she’s clearly crushing it.

Here is Kelli’s inspiring story and her words of wisdom for you!

Image courtesy of Kelli

What was your inspiration behind starting your company?

A combination of horrible skin, failed dermatologists efforts, not enough disposable income for the products suggested, and an education/background in alternative medicine.

Heavily weighted in the horrible skin category.

What is your favorite aspect of the brand or product line?

Finally, not having to devote much effort, time or money for amazing results. I am beyond wasting precious time and money trying to figure out how to fix my skin.

There are so many other things I want to focus on! Our products take away all the confusion and overwhelming options by focusing on allowing one of nature’s most precious healing botanicals (sea buckthorn) to heal, beautify and anti-age skin.

What do you aim to accomplish in the next year?

Yikes, so much to accomplish next year and not all of it has to do with skin care. I meditate daily and set intentions for how I want my life to grow and how I want our products, to help others with skin conditions and to also be happier with who they are.

I blog often about finding true happiness within. We are a treasure already, we just need to uncover it.

Image courtesy of Kelli

What’s the most difficult part of being an entrepreneur?

I think the most difficult part for me is doing this alone without someone to bounce ideas off and to help tell you to maybe change direction or keep along the path.

Timely and professional feedback would be nice!

What advice do you have for other women who would like to start their own company?

Pay attention to your reactions and thoughts. How much of the day do you spend thinking of your project? How do you react when you talk to people about your ideas and they give you feedback.

How do you react when you start making calls and writing out your plans for your project. Positive energy? Excited to get started? Day dreaming all day about  this?

Or do you procrastinate and make excuses why you not to begin. You need a ton of energy to start and sustain, so make sure that energy is there before you get started.

Why and how did you end up an entrepreneur? Was it a path you always envisioned pursuing?

Not really. I never really felt like I had a purpose and then….the universe put everything into place, both the good and the bad to create a perfect storm. I lost my father, my marriage and my job during the recession with 3 young kids to raise and no support.

However, I also discovered the power of sea buckthorn for radiant skin. Great opportunity or crazy person?

I decided that every problem is actually an opportunity in disguise to improve your life. Boy did it ever IMPROVE!

What tools do you recommend for women who would like to be entrepreneurs?

One of the greatest tools is to have an intense will and the ability to be resilient when everyone tells you no and it looks like everything is going wrong.

Always put your energy on forward movement and not on ruminating over past mistakes.

Take a view of your business from the mountain top instead of through the trees and you will realize all is as it should be.

Image courtesy of Kelli

How do you overcome failure or fear?

Honestly, I believe that fear is just a word with no inherent meaning until we give it meaning.

Fear can be good or bad it is up to each of us to define all descriptives. In other words, don’t put meaning into anything that pulls you down.

What habits contributed to your success?

My awful childhood contributed to my ability to never let anyone’s opinion of me or of life have a negative impact on how I view myself and the world…EVER!

This has given me an intense will to follow my own path without guidance or support. Just relying and trusting my judgement and learning and changing anything that doesn’t move me forward and upward.

How do you maintain a work/life balance?

By making sure I take time out of my day to meditate. Meditation has allowed me to fully concentrate on the task at hand. Put yourself first….ALWAYS!

This is a non-negotiable because what is the point of living if you cannot enjoy!  

What does your typical day look like?

I am an early riser..5:30 am. Check orders and emails after coffee and breakfast. By 10am I am ready to exercise after which deliveries are made and accounted for along with checking in on team and weekly to do lists.

A quick lunch and a lengthy meditation. Meetings, planning, etc until evening. Also laughing at something has become a daily requirement.

What’s the one thing you can’t live without?

Alone time. I find it the most re-energizing, productive, joyful part of my day.

I love everyone but I also find this is the time when I am most open to life, creative, reflective, joyful and grateful! This is a must!!

Bre is a female millennial go getter residing in New York. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology.

She has held some exciting roles in both fashion as a designer working for brands like Victoria’s Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis.

Today she operates her own luxury label Bre Avery, along with Chip Chick Media which reaches millions of women each month.

Bre is passionate about teaching women how to build a business and be an entrepreneur, in addition to keeping her readers informed of the latest technology trends and exciting products to improve their lifestyles.

You can send Bre a message here.