21-year-old Madalyn Davis was a model and YouTube influencer originally from Britain.
Her friends and family members affectionately called her “Maddie.” She started traveling the world in the months leading up to her death, visiting Thailand, Bali, and then Australia.
“Just six weeks until I jet off for my travels and everything I have worked for, done and been through will be worth it,” Maddie posted on Instagram before she started her world travels.
Instagram; Maddie is pictured above in a sunflower print top
On Sunday, January 12th, Maddie and seven of her friends decided to head to Diamond Bay Reserve in Sydney after a night of partying.
It was early in the morning, and they planned on watching the sunrise from a cliff that was also a very popular tourist destination and selfie spot.
Maddie and her friends climbed over a fence to get closer to the edge of the cliff, and at around 6:30 that morning Maddie’s friends say she disappeared.
She had last been seen snapping selfies and posing for pictures.
Instagram; Maddie poses in the photo above
“A crew from Marine Rescue Middle Harbour is involved in a search for a woman in her early 20s missing from Diamond Bay in Sydney’s east,” Marine Rescue of New South Wales said in a Tweet.
“Emergency services were alerted after a group of people taking photos inside the fence early this morning regathered & could not find the woman.”
Just 4 hours after her friends reported her missing to emergency services, Maddie’s body was found floating in the water along Diamond Bay Reserve, not far from where she had accidentally fallen 98 feet to her death.
Heartbreakingly enough, quite a few online trolls have started bullying her family over how she died.
Instagram; Maddie snaps a selfie in the photo above
So many terrible comments were left on Maddie’s social media accounts that her mom Rebecca made them all private.
People said very cruel things like, “Is anyone going to post the selfie that she died to take? I hope it was at least worth it.”
Another posted, “There was a fence for a reason and she decided to ignore her own safety.”
“My daughter was not self-obsessed she was a wonderful beautiful person that made a mistake,” Maddie’s mom said on Instagram.
“She always wanted to be famous, so thank you trolls, you are making this happen,” she went on to reply.
It’s shameful and sad that some people feel justified in attacking Maddie and also her family over the tragic accident.
Maddie’s family has started a GoFundMe account and all of the proceeds will be donated to lobby social media companies and the government to deal with cyberbullying more effectively.
“She struggled with a world that could be so unkind and was a good person that always saw the best in people,” Maddie’s family said about her.
“Sadly, sometimes that was taken advantage of. She believed in universal oneness, the fundamental belief that she couldn’t hurt another human being, as to do so she would hurt herself.”
“This caused a lot of pain in her life, as a lot of people don’t believe in this sentiment and therefore this left her vulnerable to abuse, resentment, and manipulation. Despite this, Maddie still faced every day with optimism and a smile on her face. She was determined to find the better place that she hoped the world could be.”
“Please don’t feel you have to leave a donation but if you do we will use any funds raised in bringing this important issue to the forefront of the Government and media companies attention by trying to lobby for a change in the law and improve response mechanisms of agencies in dealing with this issue in a more coherent and supportive way. We want to prevent anyone else facing needless suffering from cyberbullying,” Maddie’s family said on the page.