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Chicks We Love: An Interview With Deena Ghazarian Of Austere & Her Advice For Female Entrepreneurs

We are passionate about creating accessories that challenge the status quo, from what they offer, how they perform, to what they look like, how they’re packaged and backing them with a lifetime guarantee.

We will offer accessories that are sophisticated, stylish and perform at the highest level. Always.

What is your favorite aspect of the brand or product line? 

That we are listening to what the customer wants and not dictating it to them. One example is how we use exceptional materials and the latest innovation to ensure the best performance.  And, beyond that, Austere pays unique attention to the details in design.

For example, packaging is so important to me. Our packaging is gorgeous with every element of its design and material handpicked for the experience.

And further, it’s incredibly substantial and reusable. And it’s made from 100% recycled material because Austere and our target market care about the environment.

This is just an example of the meticulous choices that we make every day.

What do you aim to accomplish in the next year?

Austere will provide exceptional, sleek solutions for every room in the home – taking us from the home theater to the kitchen, home office, bedroom and beyond.

Photo courtesy of Austere

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