Survey Reveals How And Why Americans Choose To Stay Loyal To Brands

Consumers also want to support brands that hold similar values and give back to the community.

Thirty-five percent of people expect brands to be sustainable or else they will not purchase from the company.

Moreover, forty-seven percent of consumers said they would choose a competing brand if they shared a similar social stance on topics such as environmental compliance or workforce diversity.

In turn, it is essential to resonate with consumers’ standards. Because if not, fifty-four percent of all consumers admitted they would stop using a brand after just one bad experience.

Now, brands have to work increasingly harder to attract new customers and retain existing ones.

Have you recently switched to a competing brand? Did you have a bad experience? Or was it inadequate product quality or differing social values that pushed you to make the change?

And to read Propel Software’s complete survey findings, visit the link here.

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