Abby Connolly
She stayed in America with her family as her booming success allowed her to begin a chain of beauty stores nationwide with locations in major cities such as Chicago, Los Angeles, and Boston.
In 1917, Helena took on the manufacturing and wholesale distribution of her beauty products.
Her brand eventually started a great rivalry with the Elizabeth Arden cosmetics line, which lasted all her life.
Her products began having an impact on American celebrities, and Helena traveled to Hollywood to show famous actresses how to wear makeup.
In 1928, Helena sold her American business to the Lehman Brothers to save her marriage to Edward, who she eventually divorced from.
After the Great Depression, she was able to repurchase the stock, which soared in price later on, making her one of the earliest self-made female millionaires.
Towards the end of her life, she showed tremendous support for the arts and founded many artistic scholarships. She also created the Helena Rubinstein Foundation in 1953, which supported many philanthropic projects.
Helena lived a wildly eventful life until 1965, when she died of natural causes at 94. Her company, Helena Rubinstein, Inc., is now owned by L’Oréal. Her legacy lives on, with museum exhibits about her life and even a Broadway musical about her rivalry with Elizabeth Arden.
It’s safe to say her impact on the beauty world was enormous.
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