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    How She Made It: An Interview With Allume CEO Mauria Finley

    Late last year, Mauria Finley launched Allume as an answer to online shopping by curated subscription box. Her new company introduced an element that a lot of tech companies seem content to either leave out or minimize — the human one. Allume sets women up with personal shoppers they can talk to using text messages, with […]

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    Allume Wants to Make Personal Shoppers More Accessible and Affordable

    There’s a lot that sucks about shopping for clothes online — you can’t judge fit, you can’t feel the material, and there’s no way of telling whether or not a few items from different stores will actually coalesce into an outfit that looks good. But, if you’re wrapped up in juggling a family and a job, […]