Mattel - Chip Chick

Magic Mirror App Unlocks the Disney Princess Ultimate Dream Castle

February 11th, 2013 | by Chance Kinney

The Disney Princess Ultimate Dream Castle lives up to its name in a lot more ways than one. Just by

February 11th, 2013 | by Helena Stone

Playing dress up has officially made it into the 21st century with the new Barbie Digital Makeover Mirror. The Digital

November 11th, 2012 | by Helena Stone

It has been nearly 2 years since Mattel first unveiled their Barbie Video Girl doll. Barbie Video Girl made quite

July 1st, 2012 | by Ali Heriyanto

Hot Wheels has done what many have only dreamed of as children… taking one of the most popular toys of

February 14th, 2012 | by Chance Kinney

Want to hear a great idea? Let your kids roll their Hot Wheels all over your iPad! Thanks to anti-scratch

November 18th, 2011 | by Helena Stone

This year we’re not just going to suggest some great toys for your holiday gift list, but we’re also going

October 2nd, 2011 | by Ali Heriyanto

The 1st installment of the Mattel Angry Birds board game must have been such a hit that come February, the

July 13th, 2011 | by Ali Heriyanto

If you can have a tablet, why can’t Barbie? Well now Barbie can at-least have a Barbie Fashion Tablet anyway.

June 26th, 2011 | by Ali Heriyanto

Earlier this year we got a sneak peek at the Angry Birds Knock on Wood board game from Mattel at

February 19th, 2011 | by Ali Heriyanto

Well Toy Fair 2011 is officially over! Yes – believe it or not it was just a week ago and