Back in the early days of companies trying to make wearables look good (it wasn’t that long ago), Fitbit got together with Tory Burch to turn their Flex fitness tracker into a fashion statement. That was in 2014, and since then, the two have collaborated on new bracelets consistently. Last week, they unveiled their 2017 […]
Fitbit has been trying to lead the way in making fitness trackers fashionable through their partnership with Tory Burch. We’ve been fans of the Fitbit Flex bracelets that have come out of that partnership so far, and it doesn’t look like that’s going to change with these new Fret Double-Wrap bracelets. The double-wrap leather band […]
Tory Burch’s collaboration with Fitbit was one of our favorite designer-tech partnerships from last year. The problem with fitness trackers is that they’re increasingly intended to be worn 24/7, but still mostly look like exercise accessories—the Tory Burch Fitbit bands turned the Flex into something that women might actually be willing to wear 24/7, which […]
While fitness trackers are cool, they tend to scream “Fitness Nerd!” Not anymore with the announcement of a pretty new line of Fitbit Flex wristbands, necklaces, and pendants. In partnership with Tory Burch, these new items will house the Fitbit Flex and look great doing it. Down with utilitarian fitness trackers, and in with sleek […]
