Today in New York, Monster officially launched the Heartbeats by Lady Gaga and like with everything Gaga – there was mass hysteria. As her song Paparazzi played in the background at the New York Palace Hotel – Noel Lee, Dr Dre, and Jimmy Iovine all welcomed their newest collaborator on to the stage. But Lady Gaga aside, we were here for the headphones and once the ‘paparazzi’ left the room, the discussion focused on the Heartbeats.
Poised and professional and most of the time concealed behind her fab sunglasses, Lady Gaga explained her passion for writing music and the importance of experiencing quality sound reproduction. She went on to explain why she chose the design of a triangle to exemplify the three things she would die without: love, fashion, and writing. Like with any genius, there is a method to their madness. Monster insures that the quality of the sound is still rich, despite being ‘fashion’ earphones. And even though these are likely to be labeled for women, Lady Gaga herself describes the Heartbeats designed to be ‘unisex’, at least for her fans anyway.
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