A New Survey Revealed That 50% Of Women Ages 35 And Up Feel They’re Now Stepping Into Their “Confidence Era,” Suggesting That On Average, Women Experience A Self-Confidence Surge After Turning 38
According to a recent survey of 2,000 women aged 35 and up, nearly 50% feel that they’re just now stepping into their “confidence era.” The data indicates that women, on average, experience a surge in self-confidence after the age of 38.
This newfound confidence wasn’t an overnight transformation, though. About 29% of respondents said they were furthest from their authentic selves during their teen years, often conforming to societal expectations. An additional 21% found their college years– ages 19 to 23– the most challenging in terms of self-identity, implying that for some, it took two decades or more to fully embrace themselves.
A significant 64% of women surveyed say they feel more self-assured now than they did in their younger years. This boost in confidence is particularly noticeable among women living in the Northeast, with 75% feeling more confident, as well as on the West Coast, where the figure stands at 66% compared to how they felt before reaching the age of 35.
Looking ahead, nearly half of the women surveyed—46% to be exact—anticipate an even greater increase in authenticity over the next five years.
The survey, carried out by OnePoll for Zotos Professional’s AGEbeautiful, showed that 67% of women are proactively seeking methods to boost their confidence in specific aspects of their lives.
Women aim to bolster their confidence in various areas. About 54% hope to be more authentic in social interactions; meanwhile, 49% are focusing on physical appearance. Additionally, 45% of women are seeking to increase their confidence in their careers, and 41% would like to be more confident in their personal interests or hobbies.
According to the survey, many are also already taking steps to enhance their self-assurance by spending quality time with loved ones (49%), sharing laughter and jokes with friends and family (43%), or experimenting with a new hairdo (31%).
“I’ve witnessed the incredible transformation that occurs when women embrace their unique beauty and experiment with their hair,” detailed spokesperson Christopher Naselli.
“It’s not just about changing your look; it’s about unlocking a newfound confidence that radiates from within. When we explore and celebrate all aspects of ourselves, we become the truest and most beautiful versions of who we are.”
Nobilior – stock.adobe.com – illustrative purposes only, not the actual person
Approximately 36% of women reported feeling uplifted on good hair days, and 25% claimed to appreciate compliments from loved ones. Plus, 25% of women reported that positive feedback on social media also boosts their confidence.
To step outside of their comfort zones, 39% of women are switching up their wardrobes, and 37% are experimenting with different hair colors. About 34% are even trying different hairstyles.
Over the past decade, the average woman has dabbled in three distinct hairstyles, with 27% trying more than five variations. As for hair color, survey respondents have, on average, sported two different shades over the past 10 years.
Similarly, in terms of fashion, the average woman has cycled through three different wardrobe styles in the past ten years. Almost a quarter (23%) have also ventured into trying six or more distinct styles.
These findings suggest that age seems to bring along not just wisdom but also confidence. That’s likely why a substantial 61% of women report having a positive perspective on the aging process.
“Women are rewriting the narrative of aging. It’s not about defying time, but rather embracing it with confidence and style,” concluded Vice President of Marketing at Zotos Professional Michelle Ryan.
“By experimenting with new hairstyles, colors, and fashion choices, women are not just stepping out of their comfort zones; they’re stepping into the next authentic and empowered chapter of their lives. It’s a beautiful evolution, and we are here to support and celebrate every bold step along the way.”
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