Wedding Social Content Creators Are The Newest Wedding Professionals You Must Hire For Your Big Day: Here’s Why
For couples, selecting the right wedding photographer is often one of the most important wedding planning tasks. Vetting photographers’ style, framing, and aesthetic will ultimately dictate what kind of wedding images you walk away with– and look back on for decades to come.
But, the truth about wedding photography is that it is not a quick nor easy process. Sure, your event might only last about six hours. However, within that time, a wedding photographer can rack up hundreds or even thousands of images on their SD card.
Then, while you set sail on your honeymoon, the hardest work has only just begun for your photographer. They will have to sit down, comb through countless pictures, select the best ones, and edit them to your specifications and liking.
With all of that being said, it takes a good amount of time to actually receive the coveted images from your nuptials. In fact, the average photo delivery period can even last anywhere from four to 12 weeks.
And for some couples, that is just too long to wait without being able to share any images with loved ones (or at least post on social media).
That’s why a new form of wedding professional has emerged– and become a go-to hire on couples’ wedding planning itineraries.
I’m talking about social content creators.
Now, you might have only heard of social content creators in the context of influencers or company marketing departments. But their services are insanely applicable for weddings– and arguably way more valuable.
Much like wedding photographers, wedding social content creators will attend, photograph, and videotape your big day. But, rather than meticulously selecting and editing photos for your wedding album, they will capture more raw and genuine moments.
shchus – stock.adobe.com – illustrative purposes only, not the actual person
For instance, a clip of your best friend’s wedding toast. Or, a live-action shot of you tossing the bouquet to your bridesmaids.
Still, the best part is not that you will get these photos and videos immediately following the end of your wedding. Instead, wedding social content creators will actually upload all of these memories to social media in real-time.
Whether you prefer Instagram, TikTok, or even Facebook, your wedding content creator can create a dedicated account for your big day. Then, you can instruct guests to press the follow button and watch as heartfelt moments and funny tidbits from your nuptials are shared with everyone at the drop of a hat.
Now, it is crucial to note that wedding social content creators are no substitute for traditional wedding photographers. After all, you still want those album-worthy images to look back on in years to come.
Nonetheless, wedding social content creators solve a very modern problem– the desire for instant gratification.
You may not want to wait four to 12 weeks to post some shots from your wedding. Plus, your wedding guests might be dying to see photos from the event, too.
That’s why hiring a wedding social content creator alongside a traditional photographer can give you the best of both worlds– genuine photos posted at the moment and more curated, editorial images that are worthy of being framed on your living room wall.
Since this kind of wedding professional is so new, though, you may be wondering how the heck you can find one (and how much they actually cost).
Well, once again, social media can save the day. If you cannot find any listings on Google, turn to platforms like Instagram or TikTok and simply type in hashtags like #eventcontentcreator or #weddingcontentcreator. You can also specify your location by adding keywords like “NYC” or “LA.”
As for how much this service costs, remember that wedding social content creators must do some pre-planning before your wedding. After all, they have to get an idea of how many posts you envision, the aesthetic you picture, and more.
Plus, they will be actively working on your wedding from start to finish– offering rapid turnaround times that are not easy. Finally, these professionals will likely also have photos and videos that didn’t make it online once your wedding ends– so they will have to deliver those files to you following your event.
With all of that being said, it is safe to assume that any wedding social content creator will cost about $1,000 and up.
But, depending on your wedding budget– and how badly you want day-of photos– this could be totally worth it.
Just be sure to vet your intended wedding social content creator the same as you would any other photographer to make sure your vision aligns. You may want to ask for portfolio samples, determine what pre-planning entails, figure out what equipment they use, and nail down exactly what type of content you can expect to receive.
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