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Chicks We Love: An Interview With Deena Ghazarian Of Austere & Her Advice For Female Entrepreneurs

What’s the most difficult part of being an entrepreneur?

As an entrepreneur, besides my work product, I am focused on my team.

Not just in their work product but also their performance, their career growth, their work/life balance, sharing the successes with them, making sure they take time off to be with friends and families, making sure I motivate them while also supporting them and eliminating roadblocks.

And it’s critical to find, foster, mentor and grow talent.

Instead of worrying about me and what I am doing, I now worry about every employee who works for me to both help them and to help my company be a success.

What advice do you have for other women that would like to start their own company?

Find your passion. From marketing to sales to manufacturing to operations. Follow it. Learn from others who share that passion and surround yourself with them.

And learn how they channel their passion to careers they love.  Industries and jobs can be taught. Businesses can be taught.

Passion cannot and if you want a lifelong career, it must be grounded in passion.

Why and how did you end up an entrepreneur? Was it a path you always envisioned pursuing?

I am the daughter of an entrepreneur and I have the same drive to create something ownable and successful and have worked toward that my entire professional life so I’m thrilled to be able to do with Austere.

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