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Chicks We Love: An Interview With Deena Ghazarian Of Austere & Her Advice For Female Entrepreneurs

What’s the worst and best decision you have ever made?

Thankfully, I don’t have a ton of horrific decisions. And I chose to see them as lessons, which makes me less afraid of making mistakes. If I had to pick one, it would be not moving on as quickly as I should have at a job where I had given everything I had to give and got everything I had to get from it.

And the best decision I ever made was taking the time to press pause on my career trajectory to start my family.

I thought having a family would have been a detour but even that put me on a different path that was a better career accelerator. And I have two pretty amazing girls too!

What is the most important lesson you have learned in business?

That not all relationships are equal and that it’s important to prioritize the relationships where everyone involved is equally invested.

Where everyone has latitude for educated failure and quickly admits mistakes and sees the value of the partnership for the long term.

Valuing relationships like this and working with my valued partners is exactly what started Austere.

How do you overcome failure or fear?

I learned a long time ago that life is short and fear does not serve me. When I am nervous, anxious or feel fear, I face it head-on recognizing even the worst outcome isn’t that bad and that I can figure out a way to navigate it.

It’s just not an emotion I give much credence to.

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