This Young Woman Is Killing It As An NFL Marketer And Using Her Platform To Teach Others How They Can Also Launch A Career In Athlete Representation

First, Jasmine attended Purdue University for her undergraduate degree between 2009 and 2013. She majored in Communications with a specialization in Public Relations and also gained real-life work experience as a student.

“While I was at Purdue, I worked in the marketing department for Purdue Athletics, where I got to work across all sports,” she explained.

“So, it definitely gave me versatility in my repertoire, and how I was able to navigate from one sport to the next, I think that definitely helped make me more desirable to companies upon graduation.”

And after earning her Bachelor’s degree, Jasmine went on to attend the University of Tennessee, Knoxville, in pursuit of her Master’s degree in Sports Management.

While studying at UT from 2015 to 2017, Jasmine also got to work at a local agency in Knoxville. It was there that she got to dip her toe into the pool of working on athlete representation, and she immediately fell in love.

“I loved it from the jump. I love being able to help brand the players across marketing, PR, athlete branding, community service, starting foundations, etc.,” Jasmine said.

“I was able to do everything off the field, and it definitely helped me build my network across the board and people I could reach out to upon graduation.”

And this early network that Jasmine cultivated is what ultimately helped her land her first full-time athlete marketing role in Houston.

She has since been working in that area for several years, but shortly after joining the team, her agency was acquired by a larger talent agency. Then, that agency was ultimately acquired by CAA– which is how Jasmine ended up working for the world’s most dominant sports management firm.

“So far, I have loved it. I have gotten a bigger client list and a bigger roster to work with. And I am very excited to lend my skills to help athletes develop off the field and hopefully hone into some great skills that can benefit them way past their football career,” she revealed.

Sports management agents’ salaries are typically tied to a commission that is dependent on how much athletes earn. But, according to the U.S. Bureau of Labor Statistics, the average national salary for athlete managers and agents in 2021 was just over one hundred and sixteen thousand dollars a year.